/* =========================================
   CSS Reset & Custom Properties
   ========================================= */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --red:        #E73640;
  --red-dark:   #c42d36;
  --black:      #02040B;
  --black-soft: #060917;
  --white:      #FFFFFF;
  --gray-light: #F9F9F9;
  --gray-mid:   #85878D;
  --gray-border:#E5E5E5;

  --font-head:  'Jost', sans-serif;
  --font-body:  'Roboto', sans-serif;

  --transition: 0.3s ease;
  --radius:     8px;
  --shadow:     0 4px 24px rgba(0,0,0,0.10);
  --shadow-lg:  0 8px 40px rgba(0,0,0,0.18);

  --container:  1200px;
  --header-h:   80px;
}

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  color: var(--black-soft);
  background: var(--white);
  line-height: 1.65;
  overflow-x: hidden;
}

img { max-width: 100%; display: block; }
a   { text-decoration: none; color: inherit; }
ul  { list-style: none; }

/* =========================================
   Container
   ========================================= */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 24px;
}

/* =========================================
   Scroll Reveal
   ========================================= */
.reveal {
  opacity: 0;
  transform: translateY(32px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}
.reveal.visible {
  opacity: 1;
  transform: translateY(0);
}

/* =========================================
   Buttons
   ========================================= */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  font-family: var(--font-head);
  font-weight: 700;
  font-size: 14px;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  border-radius: var(--radius);
  padding: 14px 32px;
  cursor: pointer;
  border: 2px solid transparent;
  transition: background var(--transition), color var(--transition), border-color var(--transition), transform var(--transition);
  white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); }

.btn--primary {
  background: var(--red);
  color: var(--white);
  border-color: var(--red);
}
.btn--primary:hover {
  background: var(--red-dark);
  border-color: var(--red-dark);
}

.btn--outline {
  background: transparent;
  color: var(--red);
  border-color: var(--red);
}
.btn--outline:hover {
  background: var(--red);
  color: var(--white);
}

.btn--outline-white {
  background: transparent;
  color: var(--white);
  border-color: var(--white);
}
.btn--outline-white:hover {
  background: var(--white);
  color: var(--red);
}

.btn--sm  { padding: 10px 22px; font-size: 12px; }
.btn--lg  { padding: 18px 44px; font-size: 15px; }

/* =========================================
   Section Helpers
   ========================================= */
.section-eyebrow {
  display: inline-block;
  font-family: var(--font-head);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 12px;
}
.section-eyebrow--light { color: rgba(255,255,255,0.7); }

.section-title {
  font-family: var(--font-head);
  font-size: clamp(28px, 4vw, 44px);
  font-weight: 700;
  line-height: 1.15;
  color: var(--black-soft);
  margin-bottom: 20px;
}
.section-title--light { color: var(--white); }

.section-desc {
  font-size: 16px;
  color: var(--gray-mid);
  max-width: 560px;
  margin: 0 auto 16px;
}
.section-desc--light { color: rgba(255,255,255,0.75); }

.section-header {
  text-align: center;
  margin-bottom: 56px;
}
.section-header .section-desc { margin-bottom: 0; }

.center-action { text-align: center; margin-top: 48px; }

/* =========================================
   Header / Nav
   ========================================= */
.header {
  position: fixed;
  top: 0;
  left: 0;
  right: 0;
  z-index: 1000;
  height: var(--header-h);
  background: var(--white);
  box-shadow: 0 2px 16px rgba(0,0,0,0.08);
  transition: background var(--transition), box-shadow var(--transition);
}
.header.scrolled {
  box-shadow: 0 4px 24px rgba(0,0,0,0.12);
}

.header__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 100%;
}

/* Logo */
.logo, .footer__logo {
  font-family: var(--font-head);
  font-weight: 800;
  font-size: 22px;
  letter-spacing: -0.01em;
  display: flex;
  align-items: center;
  gap: 2px;
}
.logo__bms   { color: var(--red); }
.logo__for   { color: var(--black-soft); font-weight: 400; font-size: 18px; }
.logo__brands{ color: var(--black-soft); }
.logo__img   { height: 56px; width: auto; display: block; }

/* Nav */
.nav__list {
  display: flex;
  align-items: center;
  gap: 4px;
}

.nav__link {
  font-family: var(--font-head);
  font-size: 14px;
  font-weight: 500;
  color: var(--black-soft);
  padding: 8px 14px;
  border-radius: 6px;
  transition: color var(--transition), background var(--transition);
  position: relative;
}
.nav__link::after {
  content: '';
  position: absolute;
  bottom: 4px;
  left: 14px;
  right: 14px;
  height: 2px;
  background: var(--red);
  transform: scaleX(0);
  transition: transform var(--transition);
  transform-origin: left;
}
.nav__link:hover, .nav__link.active { color: var(--red); }
.nav__link:hover::after, .nav__link.active::after { transform: scaleX(1); }

.nav__link--cta {
  background: var(--red);
  color: var(--white) !important;
  padding: 10px 20px;
  border-radius: var(--radius);
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  font-size: 12px;
}
.nav__link--cta::after { display: none; }
.nav__link--cta:hover { background: var(--red-dark); }

/* Hamburger */
.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}
.nav-toggle span {
  display: block;
  width: 26px;
  height: 2px;
  background: var(--black-soft);
  border-radius: 2px;
  transition: transform var(--transition), opacity var(--transition);
}

/* =========================================
   Hero
   ========================================= */
.hero {
  min-height: 100vh;
  display: flex;
  align-items: center;
  position: relative;
  overflow: hidden;
  background:
    linear-gradient(135deg, #02040B 0%, #0D1A3A 40%, #1a0a0d 100%);
  padding-top: var(--header-h);
}

/* Decorative background pattern */
.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image:
    radial-gradient(circle at 20% 50%, rgba(231,54,64,0.18) 0%, transparent 50%),
    radial-gradient(circle at 80% 20%, rgba(231,54,64,0.10) 0%, transparent 40%),
    repeating-linear-gradient(
      -45deg,
      transparent,
      transparent 40px,
      rgba(255,255,255,0.015) 40px,
      rgba(255,255,255,0.015) 41px
    );
  pointer-events: none;
}

.hero__overlay {
  position: absolute;
  inset: 0;
  background: rgba(2, 4, 11, 0.72);
  z-index: 0;
}

.hero__content {
  position: relative;
  z-index: 1;
  max-width: 760px;
  padding: 80px 0;
}

.hero__tagline {
  font-family: var(--font-head);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 24px;
  display: flex;
  align-items: center;
  gap: 12px;
}
.hero__tagline::before {
  content: '';
  display: inline-block;
  width: 36px;
  height: 2px;
  background: var(--red);
}

.hero__headline {
  font-family: var(--font-head);
  font-size: clamp(36px, 6vw, 72px);
  font-weight: 800;
  line-height: 1.05;
  color: var(--white);
  margin-bottom: 28px;
  letter-spacing: -0.02em;
}
.hero__headline em {
  font-style: normal;
  color: var(--red);
}

.hero__sub {
  font-size: clamp(16px, 2vw, 19px);
  color: rgba(255,255,255,0.75);
  max-width: 580px;
  margin-bottom: 44px;
  line-height: 1.7;
}

.hero__actions {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
}

/* Scroll hint */
.hero__scroll-hint {
  position: absolute;
  bottom: 36px;
  left: 50%;
  transform: translateX(-50%);
  z-index: 2;
}
.hero__scroll-hint span {
  display: block;
  width: 24px;
  height: 38px;
  border: 2px solid rgba(255,255,255,0.3);
  border-radius: 12px;
  position: relative;
}
.hero__scroll-hint span::after {
  content: '';
  position: absolute;
  top: 6px;
  left: 50%;
  transform: translateX(-50%);
  width: 4px;
  height: 8px;
  background: var(--red);
  border-radius: 2px;
  animation: scrollDot 1.6s ease-in-out infinite;
}
@keyframes scrollDot {
  0%, 100% { opacity: 1; top: 6px; }
  50%       { opacity: 0.3; top: 18px; }
}

/* =========================================
   Own the Experience
   ========================================= */
.own-experience {
  padding: 100px 0;
  background: var(--white);
}

.own-experience__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}

.own-experience__text .section-title { margin-top: 8px; }

.own-experience__text p {
  color: var(--gray-mid);
  font-size: 16px;
  margin-bottom: 28px;
  line-height: 1.75;
}

.tick-list {
  margin-bottom: 36px;
}
.tick-list li {
  display: flex;
  align-items: center;
  gap: 12px;
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 500;
  color: var(--black-soft);
  padding: 8px 0;
  border-bottom: 1px solid var(--gray-border);
}
.tick-list li::before {
  content: '';
  flex-shrink: 0;
  width: 20px;
  height: 20px;
  border-radius: 50%;
  background: var(--red);
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'%3E%3Cpath d='M2 6l3 3 5-5' stroke='white' stroke-width='1.5' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: center;
}

.own-experience__visual {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 16px;
}

.visual-block {
  border-radius: 12px;
  padding: 32px 24px;
  display: flex;
  flex-direction: column;
  gap: 8px;
  transition: transform var(--transition);
}
.visual-block:hover { transform: translateY(-4px); }

.visual-block--red   { background: var(--red); }
.visual-block--dark  { background: var(--black); }
.visual-block--light { background: var(--gray-light); border: 1px solid var(--gray-border); }
.visual-block--outline { border: 2px solid var(--red); }

.visual-stat {
  font-family: var(--font-head);
  font-size: 42px;
  font-weight: 800;
  line-height: 1;
  color: var(--white);
}
.visual-block--light .visual-stat,
.visual-block--outline .visual-stat { color: var(--black-soft); }

.visual-label {
  font-family: var(--font-head);
  font-size: 13px;
  font-weight: 500;
  color: rgba(255,255,255,0.75);
  text-transform: uppercase;
  letter-spacing: 0.05em;
}
.visual-block--light .visual-label  { color: var(--gray-mid); }
.visual-block--outline .visual-label { color: var(--gray-mid); }

/* =========================================
   Audience Segmentation
   ========================================= */
.audience {
  padding: 100px 0;
  background: var(--gray-light);
}

.audience__cards {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 20px;
}

/* Flip cards */
.flip-card {
  height: 380px;
  perspective: 1000px;
  cursor: pointer;
}
.flip-card__inner {
  width: 100%;
  height: 100%;
  position: relative;
  transform-style: preserve-3d;
  transition: transform 0.6s cubic-bezier(0.4,0,0.2,1);
}
.flip-card:hover .flip-card__inner { transform: rotateY(180deg); }

.flip-card__front,
.flip-card__back {
  position: absolute;
  inset: 0;
  backface-visibility: hidden;
  -webkit-backface-visibility: hidden;
  border-radius: 12px;
  overflow: hidden;
}

.flip-card__front {
  background-size: cover;
  background-position: center;
  display: flex;
  align-items: flex-end;
}
.flip-card__overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(0,0,0,0.75) 0%, rgba(0,0,0,0.1) 60%);
}
.flip-card__front-content {
  position: relative;
  z-index: 1;
  padding: 24px;
  width: 100%;
}
.flip-card__front-content h3 {
  font-family: var(--font-head);
  font-size: 20px;
  font-weight: 700;
  color: var(--white);
}

/* Flip card front backgrounds */
.flip-card__front--millennials {
  background-color: #1a3a5c;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(231,54,64,0.3) 0%, transparent 70%),
    linear-gradient(180deg, #0d2137 0%, #1a3a5c 100%);
}
.flip-card__front--families {
  background-color: #2d4a1e;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(80,160,80,0.3) 0%, transparent 70%),
    linear-gradient(180deg, #1a2d10 0%, #2d4a1e 100%);
}
.flip-card__front--culture {
  background-color: #4a1a2d;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(231,54,64,0.4) 0%, transparent 70%),
    linear-gradient(180deg, #2d0d1a 0%, #4a1a2d 100%);
}
.flip-card__front--value {
  background-color: #2d3a4a;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(100,150,200,0.3) 0%, transparent 70%),
    linear-gradient(180deg, #1a2333 0%, #2d3a4a 100%);
}
.flip-card__front--premium {
  background-color: #3a2d1a;
  background-image:
    radial-gradient(ellipse at 50% 0%, rgba(200,160,80,0.4) 0%, transparent 70%),
    linear-gradient(180deg, #241a0d 0%, #3a2d1a 100%);
}

/* Flip card back */
.flip-card__back {
  background: var(--red);
  transform: rotateY(180deg);
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 32px 24px;
  gap: 16px;
}
.flip-card__back h3 {
  font-family: var(--font-head);
  font-size: 20px;
  font-weight: 700;
  color: var(--white);
}
.flip-card__back p {
  font-size: 14px;
  color: rgba(255,255,255,0.85);
  line-height: 1.65;
  flex: 1;
}

/* =========================================
   Branded IPs Spotlight
   ========================================= */
.branded-ips {
  padding: 100px 0;
  background: var(--white);
}

.ip-showcase {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.ip-card {
  display: grid;
  grid-template-columns: 1fr 1fr;
  min-height: 480px;
}

.ip-card--red {
  background: var(--red);
}

.ip-card--white {
  background: var(--white);
  border-top: 1px solid var(--gray-border);
}

.ip-card__content {
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 64px 56px;
  gap: 16px;
}

.ip-card__tag {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
}
.ip-card--red  .ip-card__tag { color: rgba(255,255,255,0.7); }
.ip-card--white .ip-card__tag { color: var(--red); }

.ip-card__title {
  font-family: var(--font-head);
  font-size: clamp(28px, 3vw, 42px);
  font-weight: 800;
  line-height: 1.1;
}
.ip-card--red  .ip-card__title { color: var(--white); }
.ip-card--white .ip-card__title { color: var(--black-soft); }

.ip-card__tagline {
  font-family: var(--font-head);
  font-size: 16px;
  font-weight: 600;
}
.ip-card--red  .ip-card__tagline { color: rgba(255,255,255,0.85); }
.ip-card--white .ip-card__tagline { color: var(--gray-mid); }

.ip-card__desc {
  font-size: 15px;
  line-height: 1.75;
  max-width: 480px;
}
.ip-card--red  .ip-card__desc { color: rgba(255,255,255,0.8); }
.ip-card--white .ip-card__desc { color: var(--gray-mid); }

.ip-card__visual {
  min-height: 320px;
  background-size: cover;
  background-position: center;
}

.ip-card__visual--nykaaland {
  background-color: #b01045;
  background-image:
    radial-gradient(circle at 30% 40%, rgba(255,100,150,0.5) 0%, transparent 60%),
    radial-gradient(circle at 70% 70%, rgba(255,200,100,0.3) 0%, transparent 50%),
    linear-gradient(135deg, #8b0030 0%, #e0306a 50%, #ff6b9d 100%);
}

.ip-card__visual--mcdowells {
  background-color: #1a3a5c;
  background-image:
    radial-gradient(circle at 60% 30%, rgba(231,54,64,0.5) 0%, transparent 50%),
    radial-gradient(circle at 20% 70%, rgba(100,150,220,0.4) 0%, transparent 50%),
    linear-gradient(135deg, #0d1a33 0%, #1a3a5c 60%, #2d5080 100%);
}

/* =========================================
   Success Stories
   ========================================= */
.success-stories {
  padding: 100px 0;
  background: var(--gray-light);
}

.stories-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}

.story-card {
  background: var(--white);
  border-radius: 12px;
  overflow: hidden;
  box-shadow: var(--shadow);
  transition: box-shadow var(--transition), transform var(--transition);
}
.story-card:hover {
  box-shadow: var(--shadow-lg);
  transform: translateY(-6px);
}

.story-card__img {
  height: 220px;
  background-size: cover;
  background-position: center;
}
.story-card__img--hm {
  background-color: #1a1a2e;
  background-image:
    linear-gradient(135deg, #e73640 0%, #b01025 50%, #1a1a2e 100%);
}
.story-card__img--visa {
  background-color: #1a2d5a;
  background-image:
    linear-gradient(135deg, #1a2d5a 0%, #2d4a99 50%, #3d5abf 100%);
}
.story-card__img--cred {
  background-color: #0d1a0d;
  background-image:
    linear-gradient(135deg, #0d1a0d 0%, #1a3320 50%, #2d4a33 100%);
}

.story-card__body {
  padding: 28px;
}
.story-card__cat {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--red);
}
.story-card__divider {
  width: 40px;
  height: 2px;
  background: var(--red);
  margin: 12px 0;
}
.story-card__title {
  font-family: var(--font-head);
  font-size: 17px;
  font-weight: 700;
  color: var(--black-soft);
  line-height: 1.35;
  margin-bottom: 12px;
}
.story-card__body p {
  font-size: 14px;
  color: var(--gray-mid);
  line-height: 1.65;
  margin-bottom: 20px;
}

/* =========================================
   Services
   ========================================= */
.services {
  padding: 100px 0;
  background: var(--black);
}

.services__grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 2px;
}

.service-card {
  padding: 48px 32px;
  border: 1px solid rgba(255,255,255,0.06);
  text-align: center;
  transition: background var(--transition);
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 20px;
}
.service-card:hover {
  background: var(--red);
}
.service-card:hover .service-card__icon { color: var(--white); }
.service-card:hover h3, .service-card:hover p { color: var(--white) !important; }

.service-card__icon {
  width: 60px;
  height: 60px;
  color: var(--white);
  flex-shrink: 0;
  transition: color var(--transition);
}
.service-card__icon svg { width: 100%; height: 100%; }

.service-card h3 {
  font-family: var(--font-head);
  font-size: 18px;
  font-weight: 700;
  color: var(--white);
  transition: color var(--transition);
}
.service-card p {
  font-size: 14px;
  color: rgba(255,255,255,0.6);
  line-height: 1.7;
  transition: color var(--transition);
}

/* =========================================
   CTA Banner
   ========================================= */
.cta-banner {
  position: relative;
  padding: 120px 0;
  background:
    radial-gradient(circle at 60% 50%, rgba(231,54,64,0.25) 0%, transparent 60%),
    linear-gradient(135deg, #02040B 0%, #0d1a2d 50%, #1a0a0d 100%);
  overflow: hidden;
  text-align: center;
}
.cta-banner::before {
  content: '';
  position: absolute;
  inset: 0;
  background-image: repeating-linear-gradient(
    -45deg,
    transparent,
    transparent 40px,
    rgba(255,255,255,0.015) 40px,
    rgba(255,255,255,0.015) 41px
  );
}
.cta-banner__overlay {
  position: absolute;
  inset: 0;
  background: rgba(2, 4, 11, 0.75);
  z-index: 0;
}
.cta-banner__content {
  position: relative;
  z-index: 1;
}
.cta-banner__content h2 {
  font-family: var(--font-head);
  font-size: clamp(30px, 4.5vw, 54px);
  font-weight: 800;
  color: var(--white);
  margin-bottom: 20px;
  line-height: 1.1;
}
.cta-banner__content p {
  font-size: 17px;
  color: rgba(255,255,255,0.7);
  max-width: 600px;
  margin: 0 auto 44px;
  line-height: 1.75;
}

/* =========================================
   Footer
   ========================================= */
.footer {
  background: var(--black-soft);
  color: var(--white);
}

.footer__inner {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr 2fr;
  gap: 48px;
  padding: 72px 24px 56px;
}

.footer__logo { margin-bottom: 16px; display: inline-flex; }
.footer__logo .logo__for, .footer__logo .logo__brands { color: var(--white); }

.footer__tagline {
  font-size: 14px;
  color: rgba(255,255,255,0.5);
  line-height: 1.65;
  margin-bottom: 28px;
  max-width: 260px;
}

.footer__social {
  display: flex;
  gap: 12px;
}
.social-link {
  width: 38px;
  height: 38px;
  border-radius: 50%;
  border: 1px solid rgba(255,255,255,0.15);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,0.6);
  transition: background var(--transition), color var(--transition), border-color var(--transition);
}
.social-link svg { width: 16px; height: 16px; }
.social-link:hover {
  background: var(--red);
  border-color: var(--red);
  color: var(--white);
}

.footer__col-title {
  font-family: var(--font-head);
  font-size: 13px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--white);
  margin-bottom: 20px;
}

.footer__links li { margin-bottom: 10px; }
.footer__links a {
  font-size: 14px;
  color: rgba(255,255,255,0.55);
  transition: color var(--transition);
}
.footer__links a:hover { color: var(--red); }

.footer__contact-list li {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  margin-bottom: 14px;
  font-size: 14px;
  color: rgba(255,255,255,0.55);
}
.footer__contact-list li svg {
  width: 16px;
  height: 16px;
  flex-shrink: 0;
  margin-top: 2px;
  color: var(--red);
}
.footer__contact-list a {
  color: rgba(255,255,255,0.55);
  transition: color var(--transition);
}
.footer__contact-list a:hover { color: var(--red); }
.footer__address { align-items: flex-start; }
.footer__address span { line-height: 1.6; }

.footer__bottom {
  border-top: 1px solid rgba(255,255,255,0.08);
  padding: 20px 24px;
  text-align: center;
}
.footer__bottom p {
  font-size: 13px;
  color: rgba(255,255,255,0.35);
}

/* =========================================
   Responsive
   ========================================= */
@media (max-width: 1024px) {
  .own-experience__grid { grid-template-columns: 1fr; gap: 48px; }
  .own-experience__visual { max-width: 480px; }
  .audience__cards { grid-template-columns: repeat(3, 1fr); }
  .flip-card { height: 340px; }
  .services__grid { grid-template-columns: repeat(2, 1fr); }
  .footer__inner { grid-template-columns: 1fr 1fr; gap: 40px; }
}

@media (max-width: 768px) {
  :root { --header-h: 68px; }

  .nav-toggle { display: flex; }
  .nav {
    position: fixed;
    top: var(--header-h);
    left: 0;
    right: 0;
    background: var(--white);
    padding: 24px;
    box-shadow: 0 8px 24px rgba(0,0,0,0.12);
    transform: translateY(-110%);
    opacity: 0;
    transition: transform var(--transition), opacity var(--transition);
  }
  .nav.open {
    transform: translateY(0);
    opacity: 1;
  }
  .nav__list { flex-direction: column; align-items: flex-start; gap: 8px; }
  .nav__link { font-size: 16px; padding: 12px 8px; width: 100%; }
  .nav__link--cta { width: auto; margin-top: 8px; }

  .hero__content { padding: 60px 0; }
  .hero__actions { flex-direction: column; align-items: flex-start; }

  .audience__cards { grid-template-columns: repeat(2, 1fr); }
  .flip-card { height: 300px; }

  .ip-card { grid-template-columns: 1fr; }
  .ip-card__visual { min-height: 240px; }
  .ip-card--white { direction: initial; }
  .ip-card--white .ip-card__visual { order: -1; }

  .stories-grid { grid-template-columns: 1fr; }

  .services__grid { grid-template-columns: 1fr 1fr; }

  .footer__inner { grid-template-columns: 1fr; gap: 36px; padding-top: 48px; }
}

@media (max-width: 480px) {
  .audience__cards { grid-template-columns: 1fr 1fr; }
  .own-experience__visual { grid-template-columns: 1fr 1fr; }
  .services__grid { grid-template-columns: 1fr; }
  .ip-card__content { padding: 40px 24px; }
}

/* =====================================================
   PROJECT / CASE STUDY PAGE STYLES
   ===================================================== */

.project-hero {
  min-height: 60vh;
  display: flex;
  align-items: flex-end;
  padding: calc(var(--header-h) + 48px) 0 64px;
  background-size: cover;
  background-position: center;
  position: relative;
}
.project-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(2,4,11,0.92) 0%, rgba(2,4,11,0.35) 60%, transparent 100%);
}
.project-hero .container { position: relative; z-index: 1; }
.project-hero__logo {
  height: 44px;
  width: auto;
  object-fit: contain;
  object-position: left;
  margin-bottom: 20px;
  display: block;
  filter: brightness(0) invert(1);
}
.project-hero__cat {
  display: inline-block;
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--white);
  background: var(--red);
  padding: 4px 14px;
  border-radius: 4px;
  margin-bottom: 16px;
}
.project-hero h1 {
  font-family: var(--font-head);
  font-size: clamp(28px, 5vw, 60px);
  font-weight: 800;
  color: var(--white);
  letter-spacing: -0.02em;
  line-height: 1.1;
  max-width: 820px;
}

/* Breadcrumb */
.breadcrumb {
  padding: 16px 0;
  background: var(--white);
  border-bottom: 1px solid var(--gray-border);
}
.breadcrumb__list {
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-head);
  font-size: 13px;
  color: var(--gray-mid);
}
.breadcrumb__list a { color: var(--gray-mid); transition: color var(--transition); }
.breadcrumb__list a:hover { color: var(--red); }
.breadcrumb__sep { opacity: 0.4; }
.breadcrumb__current { color: var(--black-soft); font-weight: 600; }

/* Project body layout */
.project-body {
  padding: 80px 0 100px;
  background: var(--white);
}
.project-body__grid {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 64px;
  align-items: start;
}
.project-main { min-width: 0; }
.project-sidebar { position: sticky; top: calc(var(--header-h) + 24px); }

/* Overview intro */
.project-overview {
  font-size: 18px;
  color: var(--gray-mid);
  line-height: 1.8;
  margin-bottom: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--gray-border);
  font-style: italic;
}

/* Section headings */
.project-section { margin-bottom: 48px; }
.project-section h2 {
  font-family: var(--font-head);
  font-size: 22px;
  font-weight: 800;
  color: var(--black-soft);
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 12px;
}
.project-section h2::before {
  content: '';
  display: block;
  width: 4px;
  height: 24px;
  background: var(--red);
  border-radius: 2px;
  flex-shrink: 0;
}
.project-section p {
  font-size: 16px;
  color: var(--gray-mid);
  line-height: 1.8;
  margin-bottom: 16px;
}

/* Activation items */
.activation-list { display: flex; flex-direction: column; gap: 32px; margin-top: 24px; }
.activation-item {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 24px;
  align-items: start;
}
.activation-item__img {
  border-radius: 10px;
  overflow: hidden;
  aspect-ratio: 4/3;
}
.activation-item__img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.activation-item__content h3 {
  font-family: var(--font-head);
  font-size: 17px;
  font-weight: 700;
  color: var(--black-soft);
  margin-bottom: 8px;
}
.activation-item__content p {
  font-size: 15px;
  color: var(--gray-mid);
  line-height: 1.7;
  margin: 0;
}

/* Project gallery */
.project-gallery {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-top: 24px;
}
.project-gallery img {
  width: 100%;
  aspect-ratio: 4/3;
  object-fit: cover;
  border-radius: 8px;
  transition: transform 0.4s ease;
  cursor: pointer;
}
.project-gallery img:hover { transform: scale(1.03); }
.project-gallery--2col { grid-template-columns: 1fr 1fr; }

/* Sidebar card */
.sidebar-card {
  background: var(--gray-light);
  border-radius: 16px;
  padding: 32px 28px;
  margin-bottom: 24px;
}
.sidebar-card h3 {
  font-family: var(--font-head);
  font-size: 14px;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.1em;
  color: var(--black-soft);
  margin-bottom: 20px;
}
.sidebar-stat { padding: 14px 0; border-bottom: 1px solid var(--gray-border); }
.sidebar-stat:last-child { border-bottom: none; padding-bottom: 0; }
.sidebar-stat__label {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--gray-mid);
  margin-bottom: 4px;
}
.sidebar-stat__value {
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  color: var(--black-soft);
}
.sidebar-cta {
  background: var(--red);
  border-radius: 16px;
  padding: 32px 28px;
  text-align: center;
}
.sidebar-cta p {
  font-family: var(--font-head);
  font-size: 16px;
  font-weight: 700;
  color: var(--white);
  line-height: 1.5;
  margin-bottom: 20px;
}
.sidebar-cta .btn {
  background: var(--white);
  color: var(--red);
  border-color: var(--white);
  width: 100%;
  justify-content: center;
}
.sidebar-cta .btn:hover { background: var(--black); color: var(--white); border-color: var(--black); }

/* Project nav (prev/next) */
.project-nav {
  padding: 48px 0;
  background: var(--gray-light);
  border-top: 1px solid var(--gray-border);
}
.project-nav__inner {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
}
.project-nav__link {
  display: flex;
  flex-direction: column;
  gap: 6px;
  text-decoration: none;
  transition: transform var(--transition);
}
.project-nav__link:hover { transform: translateX(4px); }
.project-nav__link--prev:hover { transform: translateX(-4px); }
.project-nav__dir {
  font-family: var(--font-head);
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--red);
}
.project-nav__title {
  font-family: var(--font-head);
  font-size: 15px;
  font-weight: 700;
  color: var(--black-soft);
  max-width: 280px;
  line-height: 1.4;
}
.project-nav__back {
  font-family: var(--font-head);
  font-size: 13px;
  font-weight: 700;
  color: var(--gray-mid);
  text-decoration: none;
  transition: color var(--transition);
}
.project-nav__back:hover { color: var(--red); }

@media (max-width: 768px) {
  .project-body__grid { grid-template-columns: 1fr; }
  .project-sidebar { position: static; }
  .activation-item { grid-template-columns: 1fr; }
  .project-gallery { grid-template-columns: 1fr 1fr; }
  .project-nav__inner { flex-direction: column; align-items: flex-start; }
}