Zudio leveraged IIM Bangalore's Unmaad festival as title sponsor to create authentic engagement with Gen Z students. The campaign moved beyond logo-led visibility to create a high-impact campus presence through student-led fashion shows, interactive booths, and data-driven activations.
Key Activations
Campus Ownership
Title sponsorship ensured brand presence across all key festival touchpoints, positioning Zudio as genuinely embedded in student culture rather than superficially present.
Student-Led Experiences
Fashion shows featured student models and peer-led interactions, prioritising authenticity over brand-imposed messaging.
Data Conversion
QR-code registrations enabled real-time data capture and participation tracking, converting festival interactions into a student database for post-event marketing.
Event Gallery
