RuPay seamlessly expanded its Gen Z audience base by tapping into live entertainment culture — providing first access to tickets via pre-sale and on-ground benefits, creating FoMo which speaks their language.
Key Activations
Pre Sale
RuPay offered cardholders first-dibs on tickets, reinforcing exclusivity while driving card acquisition and preference through a high-demand cultural moment.
On-Ground Elevated Experience for RuPay Transactors
Dedicated RuPay lanes for express entry to avoid rush. Branded top-up counters with offers to give additional benefits.
Lollapalooza India Comfort by RuPay
Ticket category naming rights of GA+ reinforcing RuPay's value proposition for customers and giving convenience at all stages.
Event Gallery
