At Lollapalooza India, MNY New York transformed beauty sampling into a high-impact cultural moment. The Sunkisser Highlighter & Blush became a festival favourite, with live makeovers, interactive gameplay, and influencer-led content driving organic advocacy, sustained footfall, and strong on-ground buzz across the two-day experience.
Key Activations
Activation Zone
The MNY Sunkisser Booth at the Lollapalooza India Island emerged as a visual and experiential standout. Festival-goers sampled the Sunkisser Highlighter & Blush, received quick makeovers, and wore the product throughout the day, turning consumers into walking brand endorsements. Interactive games amplified engagement, while long queues reinforced the brand's popularity and desirability on-ground.
Vanity Mirrors
Strategically placed vanity mirrors across the festival grounds extended the brand experience beyond the booth. These high-visibility touchpoints encouraged self-check moments, selfies, and social sharing, subtly reinforcing brand recall while embedding MNY into the festival's everyday rituals.
Event Gallery
