BookMyShow Brand Labs
BookMyShow Brand Labs partners with brands to build culture-defining live IPs. From idea to execution to amplification, we create immersive platforms audiences choose, engage with, and remember.
Own the moment. Co-create culture-defining IPs with the power of India's largest live entertainment platform — concerts, fan parks, festivals, comedy tours, and lifestyle events.
Beauty & Lifestyle
India's biggest playground for beauty
Nykaa wanted to move beyond being perceived as a retailer and establish itself as a cultural authority in the beauty and lifestyle space.
BookMyShow Brand Labs co-created a first-of-its-kind, ticketed beauty festival that blended commerce with culture — a platform where shopping met self-expression, learning met entertainment.
Nykaaland brought together global icons, expert voices, immersive pop-ups, and high-energy experiences under one cultural umbrella.
Alco Bev
India's Largest Branded Music IP Celebrating Friendship Through Live Music
Music and friendship lie at the heart of The House of McDowell's Soda, and McDowell's Soda Yaari Jam brings this ethos to life at scale.
After engaging 50,000+ consumers across five cities in 2024, the IP expanded to 15 cities in 2025 with a new-age artist lineup, connecting with over 1,00,000 consumers.
